Noggin is a Nickelodeon brand consisting of a former television channel, a mobile subscription service, and several international programming blocks. The channel was replaced by Nick Jr. in 2009. Every episode of the Oobi series premiered on the channel.
The Noggin channel was launched on February 2, 1999. Its programming had originally been targeted at pre-teens (with several shows aimed at preschoolers). Oobi shorts were produced for Noggin in 2000. In 2002, Noggin was changed to become a 24-hour preschool channel. Oobi shorts continued to be broadcast, and in 2003, full-length episodes of the show aired on Noggin. Though production of Oobi had wrapped up years earlier, Noggin did not finish airing the series' episodes until 2007. In 2009, Noggin was replaced by Nick Jr.
The channel has its own website, launched in 1999. The site had featured an Oobi show page from 2003 until 2009. Games based on the series had been available from 2000 until 2009.
In 2015, Viacom released a mobile application using the Noggin name and its mascots. The app features episodes and clips of Noggin and Nick Jr. programs. Oobi joined the selection of shows several months after the app was launched.